|After 21 years in real estate, there’s one question I’m asked constantly: how’s the market?Ask the sellers who priced their properties correctly, chose the right agent and took all the essential measures to make sure their homes were attractive to buyers, and they’ll join me in my response: the market’s good!
This doesn’t only have to do with the banks’ releasing their tight grip on bonds. I believe the market will continue to improve if we internalise just three monosyllables: know your worth. It’s a simple creed, but a profound one, and it applies to agents, sellers and buyers, equally. Agents need to understand the value they add so that they don’t compromise their worth. Sellers need to understand the value of their property and maximise its strongest features. And buyers need to feel that they’ve landed their dream home at a fair price. All three are achievable. Collectively, they are my definition of success in this exciting and ever- evolving industry.