ZULU Blonde, a beer first brewed in a garden shed in Eshowe, KwaZulu-Natal is selling “like a rocket” since it went on tap in over 900 pubs across the UK last Wednesday.
It is extraordinary that a beer made in a micro brewery in a small South African town is finding favour in the fiercely competitive international beer market dominated by big multi-national brewing companies.
“They were sold out on Zulu Blonde in the top two pubs out of the 900 in the group, in the first three hours,” says Richard Chennells, brewer and owner of the George Hotel in Eshowe. The 33-year-old returned from the UK last week, having completed an order to brew Zulu Blonde for the JD Wetherspoon chain of pubs. The beer will be made at the Caledonian brewery in Edinburgh, Scotland.